When a marketer decides to adopt partnering,emphasis will be placed on:
A)selling strategies
B)product development
C)selling tactics
D)the customer
E)the salesperson

Question

Quizplus · Accepted Answer

When a marketer decides to adopt partnering, the focus will be on building a mutually beneficial relationship with a partner or partners. This requires a deep understanding of the customer's needs and how to best serve them, which is why the customer is the best choice. Selling strategies and tactics may be important considerations, but they are secondary to the customer-centric approach that partnering requires. Product development and the salesperson are also important, but they are not the primary focus when adopting a partnering strategy.

When a Marketer Decides to Adopt Partnering,emphasis Will Be Placed