According to Larry Wilson,there are three keys to a partnering relationship.To establish a partnership with a customer,he suggests:
A)making sure everybody understands the purpose of the partnership
B)being sure the relationship is primarily social rather than professional
C)that the role of the salesperson must move from consulting to selling
D)that the salesperson must convince the client of the need for the product
E)using closing methods that emphasize a rapid sale

Question

Quizplus · Accepted Answer

Larry Wilson suggests that to establish a partnership with a customer, it is important to make sure that everybody understands the purpose of the partnership. This will ensure that there are clear expectations and goals set from the beginning of the relationship. Option B is incorrect as a professional relationship is necessary for a business partnership. Option C is also incorrect as the role of the salesperson should evolve from selling to consulting as the partnership progresses. Option D is incorrect as the client's need for the product should already be established before the partnership is formed. Option E is also incorrect as a rapid sale does not necessarily lead to a successful partnership.

According to Larry Wilson,there Are Three Keys to a Partnering