The connectors between your messages and the internal emotions of the prospect are called:
A)metaphors
B)appeals
C)stories
D)emotional links
E)testimonials

Question

Quizplus · Accepted Answer

The connectors between messages and internal emotions of the prospect are best described as emotional links. Emotional links refer to strategic messages or approaches that connect with the emotions of the prospect. These links make the prospect feel understood and help establish a connection, which is crucial in the sales process. Choice A, metaphors, are comparisons used to explain something abstract by linking it to something familiar. Choice B, appeals, are language techniques that target a specific emotion or need of the prospect. Choice C, stories, are narratives used to illustrate a point or convey a message. Choice E, testimonials, are statements or endorsements from satisfied customers that can be used to support the sales message. While all of these choices can be effective in sales, they do not specifically refer to the connectors between messages and the internal emotions of the prospect.

The Connectors Between Your Messages and the Internal Emotions of the Prospect