When a prospect simply cannot imagine how a product can be used,a salesperson's best strategy is to:
A)overcome the prospect's doubts with a demonstration
B)convert features to benefits
C)cover one idea at a time
D)appeal to more than one sense
E)not assume too much technical knowledge

Question

Quizplus · Accepted Answer

Overcoming the prospect's doubts with a demonstration is the best strategy in this situation because it allows the prospect to see the product in action and understand how it can be used. This can help them to visualize the benefits and make a more informed decision about whether or not to buy.

When a Prospect Simply Cannot Imagine How a Product Can