Paolo Rodrigues is a sales rep employed by Montano Travel Services.He is preparing to demonstrate a very complex computerized reservation system at a meeting with a corporate client.Which of the following guidelines would be most helpful as he conducts the demonstration?
A)Use showmanship to build interest in the new reservation system.
B)Use a portfolio to organize the key sales goals.
C)Offer one idea at a time,and be sure that the customer understands each point before moving on.
D)Be sure the sales demonstration gives the prospect a temporary feeling of ownership.
E)Use the customer's own computer to demonstrate the product.

Question

Quizplus · Accepted Answer

Offering one idea at a time and ensuring the customer understands before moving on is important in any sales demonstration. However, it is particularly important in a demonstration of a complex system like a computerized reservation system. It helps to prevent confusion and ensures that the customer fully understands each aspect of the system before moving on to the next. The other options may not be as relevant or appropriate for this type of demonstration.

Paolo Rodrigues Is a Sales Rep Employed by Montano Travel