Question 1

Explain the principles and techniques you would use to become a cult leader.

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Question 2

You have been hired to develop an informational campaign to prevent junior high
school students from taking up smoking.Your boss wants you to use a scare-tactic
approach.What must you do to construct a fear-appeal that is maximally effective?

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Question 3

Define both central and peripheral routes to processing.Provide an example of
each,and suggest when each is most appropriate.

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Question 4

Describe how age plays a role in persuasion.Be sure to compare and contrast the life cycle explanation and the generational explanation.

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Question 5

Describe a familiar television commercial and analyze the elements of persuasion that it uses.Does it promote and/or assume central or peripheral route processing?

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Question 6

Describe how the two-step flow of communication would operate if you were about to purchase an automobile.

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Question 7

Persuasive speakers must deliver messages that do all of the following except

Accepted Answer

Persuasive speakers should not aim to induce fear in their audience. Instead, they must deliver messages that are understandable, memorable, and compelling, without resorting to fear tactics.

Question 8

Explain attitude inoculation and how it affects persuasive appeals.

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Question 9

Describe the ways in which a television salesperson will seek to enhance his or her perceived credibility in your eyes.Keep in mind the two components of credibility when developing your answer.

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Question 10

Mere repetition of a message can

Accepted Answer

Mere repetition of a message can increase its fluency and make the message more believable. This is known as the "mere-exposure effect," where people tend to prefer things that are familiar to them. As a result, repeated exposure to a message can increase its fluency and make it seem more familiar and trustworthy.

Question 11

When would it be best to present a persuasive appeal to an audience that was in a
good mood versus a bad mood? Why?

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Quiz 7: Persuasion