Unfortunately,many institutions of higher learning have focused efforts on population segments only when they felt a segment could do something for them.For example,many schools have bombarded high school students when they feel they are needed to fill classroom seats.Few have taken the approach of trying to determine what the potential student really wants or needs.Often,once graduated,a former student is thought of only as an alumnus or alumna,not as someone who can again benefit from the services provided by the institution.Which type of marketing would be useful?

Question

Quizplus · Accepted Answer

Relationship marketing involves ongoing interaction between the service provider and the customer.

Unfortunately,many Institutions of Higher Learning Have Focused Efforts on Population