The level of relationship marketing that is LEAST likely to be effective in the long term because its advantage is easily imitated by other firms is based on which of the following?

Question

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Pricing incentives are least likely to be effective in the long term because it can be easily imitated by other firms, which can lead to price wars and reduced profits. Other forms of relationship marketing such as personal communications, social bonds, and structural bonds are harder to replicate and can provide a more sustained competitive advantage.

The Level of Relationship Marketing That Is LEAST Likely to Be