You have just started a limousine service and strive for an image of quality and luxury.Your limos are always spotlessly clean on the inside,freshly waxed,and stocked with flowers,champagne,free car phones,and televisions.Your drivers are always immaculately dressed and are required to hold the door open for patrons entering and leaving the car.What is your promotional strategy stressing?

Question

Quizplus · Accepted Answer

The promotional strategy is stressing tangible cues such as the cleanliness of the limos, the presence of flowers, champagne, free car phones, televisions, and the immaculate dress of the drivers, which all contribute to the image of quality and luxury.

You Have Just Started a Limousine Service and Strive for an Image