Marriott Hotels,as well as Hyatt Regency,has expended many resources in developing websites that allow prospective customers to learn all that is necessary before selecting a hotel destination.The sites then allow individuals to make reservations at the hotel that best satisfies their requirements.Which of the following reflects the distribution strategy used by these hotel chains?
A) considerations of the storage of the service
B) the development of a long channel of intermediaries
C) the decision to use direct distribution
D) the physical appearance of a particular outlet
Correct Answer:
Verified
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