Because many services involve a process of continuous interaction between the service organization and the customer,which type of marketing is an important strategy?

Question

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Relationship marketing focuses on building long-term relationships with customers by consistently providing value and maintaining open lines of communication. This is particularly important for services that involve ongoing interactions between the service organization and the customer, as it helps to foster trust and loyalty. Interactive marketing, on the other hand, refers to engaging customers in two-way communication and personalized experiences, but may not necessarily focus on building long-term relationships. Patronage and affiliation marketing are less relevant for this context.

Because Many Services Involve a Process of Continuous Interaction Between