A pest control company paints dead roaches on its trucks and uses similar graphics on its letterhead,business cards,and all promotions.Which type of promotion strategy is the pest control company using?

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Quizplus · Accepted Answer

The pest control company is using tangible cues to promote its services. By painting dead roaches on its trucks and using similar graphics on all promotions, the company is using visual cues that potential customers can see and associate with their services. This is an example of stressing tangible cues in a promotional strategy.

A Pest Control Company Paints Dead Roaches on Its Trucks