Sierra Club and the Boy Scouts are nonprofit organizations that want to develop marketing strategies to bring about mutually satisfying exchanges with their target markets as they work to protect our environment.Thus,both Sierra Club and the Boy Scouts have which of the following?
A) no need to develop an understanding of pricing.
B) a marketing orientation.
C) the same organizational structure as profit-making firms.
D) no need for marketing skills.
Correct Answer:
Verified
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