________ is the process of developing and maintaining a crucial fit between the organization's goals and capabilities and its changing marketing opportunities.
A) Benchmarking
B) SWOT analysis
C) Market segmentation
D) Strategic planning
E) Diversification

Question

Quizplus · Accepted Answer

Strategic planning is the process of developing and maintaining a crucial fit between the organization's goals and capabilities and its changing marketing opportunities. It involves defining the organization's mission, setting objectives, analyzing the internal and external environment (using tools like SWOT analysis and market segmentation), developing strategies, and implementing and monitoring the plan's progress. This process helps organizations to align their resources and activities with their long-term goals and to adapt to changing market conditions. Benchmarking and diversification are also important business strategies, but they are not specifically focused on aligning organizational goals and capabilities with marketing opportunities. Market segmentation is a technique used in marketing to divide a broad target market into smaller groups of consumers with similar needs and characteristics.

________ Is the Process of Developing and Maintaining a Crucial