Which of the following companies has a product-oriented business definition?
A) A luxury hotel, whose business definition is: "We sell out-of-the-world experiences to our guests."
B) A real estate company, whose business definition is: "We sell dreams."
C) A cosmetic company, whose business definition is: "We offer hope and self-expression."
D) A shoe manufacturer, whose business definition is: "We manufacture affordable and long-lasting shoes for all."
E) A high-technology company, whose business definition is: "We sell inspirations."

Question

Quizplus · Accepted Answer

A product-oriented business definition is one that focuses on the product or service that a company offers. This type of definition emphasizes the characteristics and benefits of the product, rather than the customer or market.
Out of the options given, only the shoe manufacturer's business definition is product-oriented. It clearly describes the product that the company offers, stating that they manufacture affordable and long-lasting shoes for all. The other options focus more on the experience, dreams, hope, self-expression, or inspirations that their products or services provide, rather than the product itself.

Which of the Following Companies Has a Product-Oriented Business Definition