Which of the following is the first step in strategic planning?
A) setting short-term goals
B) developing the business portfolio
C) defining the organizational mission
D) formulating the key marketing strategies
E) identifying the organization's weaknesses and the threats it faces

Question

Quizplus · Accepted Answer

Defining the organizational mission is the first step in strategic planning because it provides a clear and concise statement of the organization's purpose and goals. The mission statement helps to guide decision-making and serves as a foundation for developing the business portfolio, setting short-term goals, formulating key marketing strategies, and identifying weaknesses and threats. Once the organizational mission is defined, the other steps in strategic planning can be taken to align the organization's resources and efforts towards achieving its mission.

Which of the Following Is the First Step in Strategic