Mission statements should ________ and be defined in terms of ________.
A) be technology oriented; meeting the self-actualization needs of customers
B) be product oriented; satisfying the esteem needs of customers
C) embody the company's short-term plans; current opportunities
D) be market oriented; satisfying basic customer needs
E) address sales and profits; the net return on investments

Question

Quizplus · Accepted Answer

Mission statements should be market oriented and focus on satisfying basic customer needs, as this approach ensures that the company remains relevant and aligned with the evolving demands and expectations of its customers.

Mission Statements Should ________ and Be Defined in Terms of ________

Mission Statements Should and Be Defined in Terms of