Which of the following is NOT an example of product-oriented mission statements?
A) "We are an online library."
B) "We run theme parks."
C) "We sell athletic shoes."
D) "We sell memorable experiences."
E) "We rent hotel rooms."

Question

Quizplus · Accepted Answer

Product-oriented mission statements describe the product or service that a company offers. The remaining statements in the list (A, B, C, and E) are all examples of product-oriented mission statements because they clearly describe the product or service the company provides.
However, option D, "We sell memorable experiences," is not a product-oriented mission statement. While it describes what the company offers in a broad sense, it is more of a value proposition or a customer-oriented statement rather than a description of the product itself. It suggests that the company is focused on providing an emotional connection with their customers rather than a specific tangible product.

Which of the Following Is NOT an Example of Product-Oriented