Which of the following statements about magazines as an advertising medium is true?
A) Magazines have long ad purchase lead times.
B) Magazines cannot offer high geographic selectivity.
C) Magazines lack credibility.
D) Magazines provide better local coverage than newspapers.
E) Magazines have poor reproduction of images.

Question

Quizplus · Accepted Answer

Magazines typically require long lead times for ad purchases due to their printing schedules, which can sometimes be several months in advance.

Which of the Following Statements About Magazines as an Advertising