The number of times an average person in the target market is exposed to a message is known as the ________ of the message.
A) quantitative value
B) reach
C) frequency
D) exposure rate
E) turnover rate

Question

Quizplus · Accepted Answer

Frequency refers to the number of times a message is exposed to an average person in the target market. Reach refers to the total number of people who have been exposed to the message at least once. Quantitative value, exposure rate, and turnover rate are not commonly used terms in advertising and marketing.

The Number of Times an Average Person in the Target