Which term refers to the qualitative value of message exposure through a given medium?
A) reach
B) turnover rate
C) efficiency
D) media impact
E) frequency

Question

Quizplus · Accepted Answer

Media impact refers to the qualitative value of message exposure through a given medium. It measures how the audience perceives the message and how it influences their attitudes and behaviors. Reach refers to the number of people who have been exposed to the message, frequency refers to the number of times the message has been seen or heard, efficiency refers to how well the medium meets marketing objectives, and turnover rate refers to how quickly the audience changes over time.

Which Term Refers to the Qualitative Value of Message Exposure