After selecting a sweater on the Land's End Web site, Kelly was asked to fill in details for the customer database. Kelly was given a form that required her to fill in her name, date of birth, and e-mail address. Kelly then checked a box that was next to the following statement: "Yes, I would like to receive weekly promotional information from Land's End online." Which of the following practices is evident from this scenario?
A) e-mail hosting service
B) e-mail spoofing
C) catalog marketing
D) contextual advertising
E) permission-based e-mail marketing

Question

Quizplus · Accepted Answer

This scenario illustrates permission-based e-mail marketing, where the customer voluntarily opts-in to receive promotional information from the company. The customer actively checks the box indicating their willingness to receive emails, which demonstrates their permission for the company to send them marketing materials.

After Selecting a Sweater on the Land's End Web Site