Which of the following is a reason a consumer would follow a company's blog?
A) The blog offers fresh insights or new ideas about the company or products.
B) The blog provides the consumer with familiar information.
C) The blog allows consumers to communicate with each other.
D) A well-followed blog gives the company influence in the marketplace.
E) Consumers know that companies want them to follow the blog postings.

Question

Quizplus · Accepted Answer

Consumers are likely to follow a company's blog if it offers fresh insights or new ideas about the company or products. This can give consumers a better understanding of the company and its products, which may influence their decision to purchase from the company. Familiar information (B) may not be as engaging or informative, while communication between consumers (C) may not be the primary goal of a company's blog. While a well-followed blog can give a company influence in the marketplace (D), this is not necessarily a reason for a consumer to follow a blog. Finally, companies wanting consumers to follow their blog (E) is not a sufficient reason for consumers to actually do so.

Which of the Following Is a Reason a Consumer Would