________ involves creating a video, e-mail, mobile message, advertisement, or other marketing event that is so infectious that customers will seek it out or pass it along to their friends.
A) Telemarketing
B) Omni-channel marketing
C) Integrated marketing
D) Viral marketing
E) Kiosk marketing

Question

Quizplus · Accepted Answer

Viral marketing involves creating a marketing event or message that spreads rapidly through social sharing and word-of-mouth, becoming infectious and engaging enough that it attracts attention and encourages customers to share it with their friends or followers. This type of marketing is particularly effective for creating memorable and engaging content that increases brand awareness and generates buzz around a company's products or services.

________ Involves Creating a Video, E-Mail, Mobile Message, Advertisement, or Other