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An Analysis Conducted to Determine What Benefits Target Customers Value

Question 28

Multiple Choice
An analysis conducted to determine what benefits target customers value and how they rate the relative value of various competitors' offers is known as ________.
A) customer lifetime value
B) customer value analysis
C) quantitative analysis
D) brand value proposition
E) benchmarking

An analysis conducted to determine what benefits target customers value and how they rate the relative value of various competitors' offers is known as ________.


A) customer lifetime value
B) customer value analysis
C) quantitative analysis
D) brand value proposition
E) benchmarking

Correct Answer:

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