What is most likely a strategic benefit of the existence of competitors?
A) Competitors seldom lead to product differentiation.
B) Competitors help legitimize new technologies.
C) Competitors exclusively serve more-attractive segments.
D) Competitors fracture the target market.
E) Competitors decrease the total demand.

Question

Quizplus · Accepted Answer

Competitors provide market validation and acceptance for new technologies or products. This helps to establish credibility for the product or technology, which can eventually lead to greater sales and market share for the company.

What Is Most Likely a Strategic Benefit of the Existence