In conducting ________, the company first identifies the major attributes that customers value and the importance customers place on these attributes. Next, it assesses its performance against competitors on those valued attributes.
A) a customer value analysis
B) benchmarking
C) entrepreneurial marketing
D) intrepreneurial marketing
E) a customer lifetime value estimate

Question

Quizplus · Accepted Answer

This describes the process of conducting a customer value analysis, where the company identifies the attributes that customers value and assesses their performance against competitors. Benchmarking involves comparing a company's performance against industry standards, while entrepreneurial marketing and intrepreneurial marketing involve innovative marketing strategies and mindset. Customer lifetime value estimate refers to the predicted revenue a customer will generate over their lifetime with a company.

In Conducting ________, the Company First Identifies the Major Attributes