Question 1

Age and religion are especially important as a means of locating concentrations of consumers with specific social-class membership.

Accepted Answer

Age and religion are not primary indicators of social class membership. Social class is more directly determined by factors such as income, occupation, and education.

Question 2

Individuals with more purchasing power or a greater ability to make purchases have more status.

Accepted Answer

In many societies, higher income and greater purchasing power are correlated with higher social status. This is because individuals with more money have access to more goods and services, can afford to live in better neighborhoods or buy more expensive homes, and may have the ability to afford higher levels of education, among other factors. However, it is important to note that there are many other factors that can contribute to social status, including occupation, education level, social connections, and more.

Question 3

All affluent consumers share the same lifestyle.

Accepted Answer

Affluent consumers have varying lifestyles depending on factors such as age, occupation, and personal interests. Their commonality lies in their high incomes and ability to afford luxury goods and experiences.

Question 4

Conspicuous possessions serve as markers or indicators of one's own status and the status of others.

Accepted Answer

Conspicuous possessions are often used to signal one's own social status and to evaluate the status of others. This can include things like designer clothing, luxury cars, and expensive jewelry. By displaying these items, individuals can communicate their wealth and social position to others. However, not all possessions are necessarily conspicuous - some may be more subtle indicators of status, such as a prestigious college degree or a job title.

Question 5

Increases in the divorce rate and the number of out-of-wedlock births,and the decline in the number of extended families has resulted in an increase in the percentage of families that progress through the traditional family life cycle.

Accepted Answer

This statement is incorrect. The increase in divorce rate, out-of-wedlock births, and decline in extended families have actually resulted in a decrease in the percentage of families that progress through the traditional family life cycle.

Question 6

Social-class membership serves consumers as a framework or reference for the development of their attitudes and behavior and provides a natural basis for market segmentation for many products and services.

Accepted Answer

Social-class membership can influence consumer behavior and serve as a basis for market segmentation for certain products and services.

Question 7

Identify the benefits and dangers of a single company marketing different brands to different social class segments.Give an example.

Accepted Answer

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Question 8

How is social class membership in the United States different from social class membership in other countries,such as China? How is this changing in the U.S.?

Accepted Answer

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Question 9

Socialization begins in early childhood and culminates in early adulthood.

Accepted Answer

Socialization is a lifelong process that begins at birth and continues throughout an individual's life, adapting and changing as they age and encounter new social environments and roles.

Question 10

According to social comparison theory,individuals normally compare their own material possessions with those owned by others in order to determine their relative social standing.

Accepted Answer

Social comparison theory suggests that individuals engage in comparisons with others to assess their own abilities, opinions, and possessions. This can include comparing material possessions in order to determine their relative social status.

Question 11

Over the past several decades,as a result of families having fewer children,there has been a trend toward children playing a more active role in the family decision-making process.

Accepted Answer

With smaller family sizes, each individual member can have a greater impact on family decisions. Additionally, there has been a cultural shift toward valuing the opinions and input of children in family decision-making.

Question 12

The majority of U.S.Moms are receptive to marketing aimed at their children.

Accepted Answer

Most U.S. moms are cautious about marketing aimed at their children, often due to concerns about consumerism and the impact of advertising on their children's well-being.

Question 13

The relative influence of a husband and wife on a particular consumer decision depends in part on the product or service category.

Accepted Answer

The influence of a husband and wife on a consumer decision can vary depending on the product or service category. Factors such as the level of involvement, personal preference, and expertise can affect the relative influence of each spouse in the decision-making process. Therefore, it is true that the influence of a husband and wife on a particular consumer decision depends on the product or service category.

Question 14

Husband-wife decision making appears to be independent of cultural influences.

Accepted Answer

Cultural influences can play a significant role in husband-wife decision making. Factors such as gender roles, beliefs about authority, and attitudes toward individualism versus collectivism can vary across cultures and impact how couples make decisions together.

Question 15

Although only a minority of U.S.households are considered "affluent," these households account for the majority of household income in the United States.

Accepted Answer

According to data from the Census Bureau, as of 2020, households with an income of $200,000 or more comprised approximately 6.5% of all U.S. households. However, these households accounted for over 30% of total household income in the country.

Question 16

What is social comparison theory? How does it relate to status consumption? How might marketers use this theory in advertising?

Accepted Answer

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Question 17

There is a strong positive relationship between health and economic status.

Accepted Answer

Studies have shown that people with higher economic status generally have better access to healthcare, better nutrition, and less exposure to environmental toxins, all of which contribute to better health outcomes.

Question 18

Families in the parenthood stage are an important market for luxury goods,new automobiles,expensive furniture,and vacations to faraway places.

Accepted Answer

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Question 19

Identify the four factors that differentiate "income" from "wealth."

Accepted Answer

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Question 20

Why do marketers target affluent households? If affluent households are such great targets,why not target them exclusively?

Accepted Answer

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Quiz 10: The Family and Its Social Class Standing