Marketing of smoke detectors is effective with the use of:
A) fear appeal.
B) status appeal.
C) racial appeal.
D) humor appeal.
E) prestige appeal.

Question

Quizplus · Accepted Answer

The fear appeal is the most effective marketing strategy for smoke detectors because it highlights the potential danger of not having a smoke detector and the fear it can provoke. By emphasizing the potential consequences of not having a smoke detector, such as the loss of property and even life, marketers can motivate consumers to purchase a smoke detector.

Marketing of Smoke Detectors Is Effective with the Use Of