While completing an initial transaction,marketers often employ _____ to produce additional transactions.
A) advertising
B) pressure
C) prompts
D) fear appeals
E) bribes

Question

Quizplus · Accepted Answer

Prompts, also known as reminders or calls-to-action, can encourage customers to make additional transactions while they are already in the purchasing mindset. These prompts can be in the form of upsell suggestions or recommendations for related products.

Answer: B and D 
 While pressure and fear appeals can be effective in obtaining an initial transaction, they are not ethical or sustainable tactics for generating repeat business. It is important for marketers to build long-term relationships with their customers rather than resorting to fear or coercion.

Therefore, C is the best choice as it is a valid and ethical tactic for producing additional transactions.

While Completing an Initial Transaction,marketers Often Employ _____ to Produce