Selective demand refers to:
A) the consumer's choice of distribution outlets.
B) the consumer's purchase of a particular manufacturer's brands/models.
C) the existence of a highly versatile marketplace.
D) the fact that consumers engage in conscious choice behavior.
E) the fact that a marketer manipulates the consumer.

Question

Quizplus · Accepted Answer

Selective demand refers to the consumer's preference for a specific manufacturer's brands or models, rather than choosing from a variety of products in the marketplace.

Selective Demand Refers To