Ad Bait Advertising Agency has a new technique for reaching consumers.It tailors its clients' ads to consumers based on consumer Internet use.Specifically,Ad Bait tracks the Web sites visited by selected consumers and then determines what ads would be best suited to these consumers.Which of the following terms most closely matches Ad Bait's strategy for reaching consumers?

Question

Quizplus · Accepted Answer

Ad Bait's strategy is known as behavioral targeting, which involves tracking an individual's online behavior to determine which ads to display to them. This is different from lifestyle or personality research, which would involve gathering data about a person's interests or traits, respectively. Personalized re-targeting involves showing ads to people who have previously interacted with a company, which is similar to behavioral targeting but not exactly the same.

Ad Bait Advertising Agency Has a New Technique for Reaching