Blockbuster.com uses software that recommends videos to a customer based on attributes the movies share with other movies the customer has already ordered.This is an example of behavioural targeting.

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Behavioral targeting is the practice of delivering ads or content to users based on their behavior online, such as their previous searches or browsing history. In this case, Blockbuster is using software to recommend movies based on customer behavior, so it is an example of behavioral targeting.