Elizabeth has few resources with which to purchase essentials.She tends to favour proven brands and does not take many risks.She also is very concerned about the approval of others when she goes out in public.Under the VALS™ classification system,Elizabeth would most likely be labelled a Striver.

Question

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Strivers are generally concerned with achieving a more materialistic lifestyle and conforming to social norms. They tend to favor proven brands and are usually concerned with the opinions of others. Therefore, Elizabeth's characteristics align with those of a Striver.

Elizabeth Has Few Resources with Which to Purchase Essentials