Question 1

Morton Salt Company designs a single marketing mix and directs it at the entire market.The company is using the ____ approach.

Accepted Answer

The undifferentiated approach is when a company designs a single marketing mix and directs it at the entire market. This means that the company does not segment or target specific groups within the market, but rather treats all potential customers as one homogeneous group.

Question 2

A single marketing mix consists of one type of product with little or no variation,one price,one promotional program aimed at everyone,and ____ distribution system(s)to reach all customers in the total market.

Accepted Answer

A single marketing mix strategy involves using one distribution system to reach all customers in the total market, ensuring consistency and simplicity in the approach.

Question 3

General Motors uses multiple marketing mixes for its various divisions and focuses these marketing mixes on various segments of the automobile-purchasing market.General Motors uses

Accepted Answer

General Motors uses differentiated market segmentation by targeting different segments of the automobile-purchasing market with their various divisions and tailoring their marketing mixes accordingly. This approach allows them to better meet the needs and preferences of different customer groups and increase their overall market share.

Question 4

The process of dividing a market into segments is called

Accepted Answer

The process of dividing a market into segments is called market segmentation. This involves identifying different groups of consumers with similar wants, needs or characteristics, and creating specific marketing strategies to target each segment effectively.

Question 5

Topps,a company that produces baseball cards,develops its products to appeal primarily to males who are baseball fans.This group is Topps's

Accepted Answer

Topps's primary focus is on male baseball fans, which makes them the target market.

Question 6

The Terminator Home Security Company markets its infrared alarm system to urban residents who are more likely to experience a theft than their rural counterparts.This is an example of ____ segmentation.

Accepted Answer

The segmentation is based on geography, as the company is targeting urban residents who are more likely to experience theft.

Question 7

HP Computer Corporation sells personal computers to colleges and universities,hospitals,civic clubs,charitable organizations,and foundations.This market is called a(n)____ market.

Accepted Answer

The market described fits the definition of an institutional market, which includes organizations such as colleges, universities, hospitals, and charitable foundations that purchase goods and services for their operations rather than for personal use.

Question 8

The product Centrum Silver is positioned as a vitamin supplement for older adults.The makers of Centrum Silver have segmented the vitamin market on a ____ basis.

Accepted Answer

The product is specifically targeted towards older adults, indicating that the segmentation of the vitamin market is based on demographic factors.

Question 9

Cindy and Ashley recently opened a local candy store.They considered the entire market of candy eaters as their market.Which targeting strategy did they use in choosing a target market for their store?

Accepted Answer

Cindy and Ashley used an undifferentiated approach, as they considered the entire market of candy eaters as their target market, without segmenting them based on different characteristics or needs.

Question 10

A marketing strategy consists of the selection and analysis of a target market and

Accepted Answer

The answer of A marketing strategy consists of the selection...

Question 11

Females in a market can be classified as

Accepted Answer

Females in a market represent a distinct group of consumers with specific needs and preferences, making them a market segment. The other options do not accurately describe this group of consumers.

Question 12

Car manufacturers tend to use the ____ approach in choosing their target market.

Accepted Answer

Differentiated approach allows car manufacturers to tailor their marketing mix to specific segments, based on their unique needs and preferences. This approach can lead to higher customer satisfaction and brand loyalty, as well as increased profits for the company.

Question 13

Andrew opened a fast-food restaurant on the corner of First and Main Streets in a small town.He named the restaurant The Hamburger Place.He offered one type of hamburger (a juicy homemade hamburger),for which he designed a marketing mix for the entire hamburger-eater market in town.What approach did he use in choosing a target market?

Accepted Answer

Andrew used an undifferentiated approach by targeting the entire hamburger-eater market with a single marketing mix, without segmenting the market into different groups.

Question 14

Products that can be marketed successfully with the undifferentiated approach include sugar and

Accepted Answer

Sugar is a commodity product where there are no meaningful differences between the different brands. They are all perceived as homogeneous and undifferentiated, making them suitable for marketing with the undifferentiated approach.

Question 15

Danielle owns a frozen yogurt shop.She has decided to focus her marketing efforts on health-conscious customers.Danielle is using the ____ approach.

Accepted Answer

The concentrated approach focuses on a specific market segment, in this case health-conscious customers, and tailors the marketing efforts towards them. This is the most effective approach for Danielle as it allows her to specialize and differentiate herself from competitors.

Question 16

Which of the following is the most likely basis on which a market for boats can be segmented?

Accepted Answer

The end use of the product is a common way to segment markets for boats, such as for fishing, pleasure, or transportation. Size, proximity to retail outlets, religion, and color are unlikely to be effective bases for segmentation in this market.

Question 17

A plan that will enable an organization to make the best use of its resources to meet its objectives is called a

Accepted Answer

A plan that enables an organization to make the best use of its resources to meet its objectives is called a marketing strategy. It focuses on long-term goals and objectives of the organization and provides a roadmap for achieving them. A marketing strategy encompasses different aspects of marketing such as product development, pricing, promotion, and distribution, and aligns them to achieve the overall goals of the organization. The other options may be part of the marketing strategy but do not fully encompass the concept of a comprehensive plan for resource utilization.

Question 18

Bic ballpoint pens appeal to price-conscious consumers because of their affordability.Bic has segmented its market on a ____ basis.

Accepted Answer

Segmenting the market on a behavioristic basis involves dividing the market based on consumer behavior, such as their purchasing habits, usage rate, or response to a product, which in this case relates to consumers' sensitivity to price and seeking affordability.

Question 19

A market segment toward which a company directs its marketing effort is called a

Accepted Answer

A target market is a specific group of consumers at which a company aims its marketing efforts. It is the market segment that a company wants to reach with its products or services. Marketing groups and samples are not commonly used terms in marketing, and consumer market and marketing median do not accurately describe the specific market segment being targeted.

Question 20

A group of persons for whom a firm develops and maintains a marketing mix suitable for the group's specific needs and preferences is commonly referred to as a target

Accepted Answer

A target market is the specific group of people toward whom a company directs its marketing efforts and strategies, aiming to attract and serve this group with its products or services.

Quiz 11: Building Customer Relationships Through Effective Marketing