Question 1

A _____ is a typed page,or e-mail,of about 300 words provided by an organization to the media as a form of publicity.
A) ​news release
B) ​feature article
C) ​cooperative advertisement
D) ​press conference

Accepted Answer

A news release, also known as a press release, is a formal statement issued to media outlets giving information on a particular matter or event. It typically contains about 300 words and is used by organizations to generate publicity and media coverage.

Question 2

Pepsi provides a children's center with props,costumes,and decorations for use in a community play.This type of activity is known as _____.
A) publicity
B) notoriety
C) advertising
D) sponsorship
E) public relations

Accepted Answer

The activity described in the question is an example of sponsorship, where a company provides resources or funds to support a particular event or organization. Pepsi is providing the children's center with props, costumes, and decorations for a play, which is a form of sponsorship. Publicity, notoriety, advertising, and public relations are all related to promotion and marketing activities, but do not accurately describe the specific activity mentioned in the question.

Question 3

Jersey Mike's Sub Shop offers its customers a card to stamp each time they buy a sandwich.When the card is full,the customer can redeem it for a free sandwich.This sales promotion is a _____.
A) buying allowance
B) frequent-user incentive
C) coupon
D) premium
E) loyalty reward

Accepted Answer

The sales promotion offered by Jersey Mike's Sub Shop is a frequent-user incentive as it encourages customers to return to the shop and make repeated purchases in order to accumulate stamps for a free sandwich.

Question 4

If Levi Strauss & Co.offers to pay Sears to have its jeans included in Sears' anniversary sale ad,this would be an example of _____.
A) a buying allowance
B) a bribe
C) cooperative advertising
D) point-of-purchase discounts
E) integrated advertising efforts

Accepted Answer

This is an example of cooperative advertising where two brands collaborate to promote a product or a service. In this case, Levi Strauss & Co. is partnering with Sears to advertise their jeans during the anniversary sale. Both brands benefit from this partnership.

Question 5

​The job of increasing public awareness of a company's products,brands,or activities and by fostering desirable company images,such as innovativeness,dependability,or social responsibility is the task of
A) ​public relations.
B) ​publicity.
C) ​press releases.
D) ​notoriety.

Accepted Answer

Public relations is the strategic communication process that builds mutually beneficial relationships between organizations and their publics, with the aim of establishing and maintaining a positive image and reputation for the organization. It involves using various methods and tactics to increase public awareness of a company's products, brands, or activities, and to foster desirable company images such as innovativeness, dependability, or social responsibility. Publicity and press releases are tools or tactics that may be used in the overall public relations strategy. Notoriety, on the other hand, refers to a negative or unfavorable reputation or image.

Question 6

Which of the following is not a public relations tool?
A) Press conference
B) News release
C) Sponsorship program
D) Trade show
E) Captioned photograph

Accepted Answer

While trade shows can be used as a marketing tool, they are not typically considered a public relations tool. The other options all involve communication with the public, whether through the media (press conference, news release, captioned photograph) or through a sponsored event (sponsorship program).

Question 7

All of the following are examples of sales promotion except:
A) rebate.
B) sample.
C) premium.
D) point-of-purchase display.
E) direct-response advertising.

Accepted Answer

Direct-response advertising is a type of advertising, and not a form of sales promotion. All of the other options listed (rebate, sample, premium, and point-of-purchase display) are examples of sales promotion tactics.

Question 8

​Companies seek good ___,which is usually provided for free by the news as new products emerge on the market.They seek this to help their public image.
A) ​publicity
B) ​public relations
C) ​premiums
D) ​trade shows

Accepted Answer

Publicity refers to the free promotion and exposure a company receives through media coverage or news articles. This can help enhance a company's public image and credibility without having to pay for advertising. Public relations also plays a role in managing a company's image, but it involves more strategic and ongoing efforts to build and maintain relationships with various stakeholders (e.g. customers, employees, investors, media). Premiums are items given away for free to customers as incentives or rewards, and trade shows are events where companies showcase their products and services to potential buyers or partners. While both premiums and trade shows can provide exposure and help with marketing efforts, they are not the same as the free publicity that news coverage offers.

Question 9

Sales promotion methods include all of the following except:
A) premiums.
B) coupons.
C) rebates.
D) news releases.
E) frequent-user incentives.

Accepted Answer

News releases are not a sales promotion method, but rather a publicity tool used to generate media coverage and increase awareness of a company or product. The other options (premiums, coupons, rebates, and frequent-user incentives) are all commonly used sales promotion methods.

Question 10

Blackwelder Co.calls a meeting to announce to the media that it is hiring a new CEO and changing the company name to Natural Basics.The company will distribute additional materials at this meeting,which is called a _____.
A) news release
B) press conference
C) publicity affair
D) promotional campaign
E) media exclusive

Accepted Answer

A press conference is a meeting with the media where an organization makes an announcement, shares information, and answers questions. In this case, Blackwelder Co. is announcing the hiring of a new CEO and a name change to Natural Basics. The distribution of additional materials indicates that it will be a formal event, making a press conference the most appropriate choice.

Question 11

A shelf dispenser in a supermarket provides pieces of paper that offer $1.00 off any Thermasilk hair care product.Customers can redeem their savings at the time of purchase.This sales promotion is a _____.
A) point-of-purchase display
B) rebate
C) coupon
D) premium
E) refund

Accepted Answer

The shelf dispenser in a supermarket provides customers with a piece of paper that offers $1.00 off any Thermasilk hair care product. This piece of paper that can be redeemed at the time of purchase is known as a coupon. Thus, the correct answer is option C.

Question 12

​A ____ allows invited media personnel to hear important news announcements and to receive supplementary materials and photographs.
A) ​press conference
B) ​feature article
C) ​news release
D) ​captioned photograph

Accepted Answer

A press conference is a formal meeting that allows invited media personnel to hear important news announcements and to receive supplementary materials and photographs. During a press conference, a spokesperson may provide a statement or answer questions from the media regarding the announcement.

Question 13

Mattel wants to announce some new educational benefits associated with one of its new product lines.The company writes a report of about 300 words and sends it to the media.This is called a _____.
A) feature article
B) publicity stunt
C) news release
D) press conference
E) media report

Accepted Answer

A news release (also known as a press release) is a written statement sent to the media to announce news or updates about a company, product, or event. In this case, Mattel is announcing new educational benefits associated with one of its product lines, making a news release the most appropriate choice. A feature article is a more in-depth and detailed article that explores a topic, while a publicity stunt and press conference involve more active and interactive ways of generating media attention. A media report is a neutral and objective report of events or news, typically done by journalists themselves rather than the company.

Question 14

Every year in the city of Houston there is a Home and Garden Show that is open to the public and features hundreds of exhibits from local companies about ideas for improving their homes and gardens.This Home and Garden Show is a _____.
A) promotion show
B) collection of samples
C) cooperative advertising venue
D) premium display
E) trade show

Accepted Answer

The Home and Garden Show in Houston is a trade show because it features numerous exhibits from local companies about improving homes and gardens. A trade show is a large gathering where companies showcase their products or services to potential customers in a specific industry or niche, and this fits the description of the Home and Garden Show. The other options (promotion show, collection of samples, cooperative advertising venue, premium display) do not accurately describe the intent or purpose of the Home and Garden Show.

Question 15

The advertising medium that receives the largest share of advertising dollars is _____.
A) television
B) magazines
C) radio
D) direct mail
E) newspapers

Accepted Answer

Television receives the largest share of advertising dollars due to its wide reach and ability to target specific audiences through channels or programs. It also provides a visual and audio experience, making it more engaging for viewers.

Question 16

If Home Depot,Delta Faucets,and Armstrong Floor Coverings pay for a television show about remodeling a kitchen on the Home and Garden Network,these companies are ____ the show.
A) buying time spots for
B) purchasing network time for
C) creating infomercials for
D) sponsoring
E) advertising

Accepted Answer

The companies are sponsoring the show by financially supporting it in exchange for promotional benefits.

Question 17

In preparing for summer sales,Sunsheen Tanning Products is placing in its retail outlets life-size cardboard cutouts of this year's Miss Tan America that attach to existing store displays.The cutout,featuring Miss Tan America in a bikini holding a bottle of lotion,is an example of a(n)_____.
A) deceptive advertising practice
B) outdoor advertisement
C) point-of-purchase display
D) trade sales promotion method
E) in-store demonstration

Accepted Answer

The cutout is a point-of-purchase display, as it is being placed in retail outlets to attach to existing store displays to promote Sunsheen Tanning Products.

Question 18

A 3,000-word piece written about a product by the company that owns or is responsible for the product is a _____.
A) feature article
B) captioned photograph
C) promotional campaign
D) news release
E) public relations scheme

Accepted Answer

A 3,000-word piece written about a product by the company that owns or is responsible for the product is most likely a feature article. A feature article is a type of journalistic writing that tends to explore a topic in great depth and detail, often using storytelling techniques to engage and inform the reader. It is typically longer than a news article and may be more focused on a particular aspect or angle of a story. This type of article can be used as a promotional tool to help generate interest and awareness around a product or company, but it is not a promotional campaign, news release, or public relations scheme.

Question 19

Information about a company,its employees,or its products that is published or broadcast in the mass media free of charge is called _____.
A) advertising
B) publicity
C) notoriety
D) promotion
E) personal selling

Accepted Answer

Publicity refers to information about a company, its employees, or its products that is disseminated through the mass media free of charge. It is different from advertising, which involves paying for promotional messages. Notoriety refers to infamy or being known for negative reasons, and promotion and personal selling are different types of marketing efforts that may or may not involve free media coverage.

Question 20

Ski ABC Company manufactured too many ski jackets,overestimating the quantity retailers would purchase.So Ski ABC has offered its customers a lower cost of purchase,20 percent lower,if they order ten or more jackets.The company is displaying an example of what?
A) Cooperative advertising
B) Rebates
C) Coupons
D) Discounts
E) Buying allowances

Accepted Answer

The answer of Ski ABC Company manufactured too many ski...

Quiz 13: Distributing and Promoting Products

A _____ is a typed page,or e-mail,of about 300 words provided by an organization to the media as a form of publicity.

Pepsi provides a children's center with props,costumes,and decorations for use in a community play.This type of activity is known as _____.

Jersey Mike's Sub Shop offers its customers a card to stamp each time they buy a sandwich.When the card is full,the customer can redeem it for a free sandwich.This sales promotion is a _____.

If Levi Strauss & Co.offers to pay Sears to have its jeans included in Sears' anniversary sale ad,this would be an example of _____.

The job of increasing public awareness of a company's products,brands,or activities and by fostering desirable company images,such as innovativeness,dependability,or social responsibility is the task of

Which of the following is not a public relations tool?

All of the following are examples of sales promotion except:

Companies seek good ___,which is usually provided for free by the news as new products emerge on the market.They seek this to help their public image.

Sales promotion methods include all of the following except:

Blackwelder Co.calls a meeting to announce to the media that it is hiring a new CEO and changing the company name to Natural Basics.The company will distribute additional materials at this meeting,which is called a _____.

A shelf dispenser in a supermarket provides pieces of paper that offer $1.00 off any Thermasilk hair care product.Customers can redeem their savings at the time of purchase.This sales promotion is a _____.

A ____ allows invited media personnel to hear important news announcements and to receive supplementary materials and photographs.

Mattel wants to announce some new educational benefits associated with one of its new product lines.The company writes a report of about 300 words and sends it to the media.This is called a _____.

Every year in the city of Houston there is a Home and Garden Show that is open to the public and features hundreds of exhibits from local companies about ideas for improving their homes and gardens.This Home and Garden Show is a _____.

The advertising medium that receives the largest share of advertising dollars is _____.

If Home Depot,Delta Faucets,and Armstrong Floor Coverings pay for a television show about remodeling a kitchen on the Home and Garden Network,these companies are ____ the show.

In preparing for summer sales,Sunsheen Tanning Products is placing in its retail outlets life-size cardboard cutouts of this year's Miss Tan America that attach to existing store displays.The cutout,featuring Miss Tan America in a bikini holding a bottle of lotion,is an example of a(n) _____.

A 3,000-word piece written about a product by the company that owns or is responsible for the product is a _____.

Information about a company,its employees,or its products that is published or broadcast in the mass media free of charge is called _____.

Ski ABC Company manufactured too many ski jackets,overestimating the quantity retailers would purchase.So Ski ABC has offered its customers a lower cost of purchase,20 percent lower,if they order ten or more jackets.The company is displaying an example of what?