A company launches a new car in the luxury segment.It studies the quality and price of other luxury cars available in the market and ensures that the price and features of the new launch are similar to the existing cars.The company's objectives are most likely to be:
A)sales oriented
B)customer oriented.
C)profit oriented.
D)cost oriented.
E)competitor oriented.

Question

Quizplus · Accepted Answer

The company is focusing on matching the price and features of its new car with those of existing luxury cars, indicating a strategy aimed at aligning with competitors, which is competitor oriented.

A Company Launches a New Car in the Luxury Segment