A company objective that is based on the premise that the firm should measure itself primarily against its rivals is:
A)sales oriented.
B)customer oriented.
C)profit oriented.
D)cost oriented.
E)competitor oriented.

Question

Quizplus · Accepted Answer

The objective that is based on measuring the firm primarily against its rivals is called competitor orientation. It focuses on outperforming competitors in terms of market share, profitability, and customer satisfaction. Therefore, the best choice is E, which represents competitor orientation.

A Company Objective That Is Based on the Premise That