Which of the following refers to those products that consumers purchase for status rather than functionality?
A)Consumer goods
B)Prestige products
C)Utility products
D)Convenience products
E)Standard products

Question

Quizplus · Accepted Answer

Prestige products refer to those products that consumers purchase for their symbolic value or status rather than their functionality. These products are typically associated with higher prices and luxury brands.

Which of the Following Refers to Those Products That Consumers