Question 1

Edward Bernays coined the word "spin" in public relations.

Accepted Answer

The term "spin" in public relations predates Edward Bernays and has origins in the early 20th century, but there is no evidence that Bernays, known as the father of public relations, coined this specific term.

Question 2

What is the going rate for paid interns at reputable national and international companies?
A) $8 to $10 dollars an hour
B) $10 to $12 dollars an hour
C) $12 to $15 dollars an hour
D) $16 to $20 dollars an hour

Accepted Answer

The going rate for paid interns at reputable national and international companies is typically between $12 and $15 per hour.

Question 3

Which of the following makes public relations a cyclical process?
A) policy formation
B) programming
C) feedback
D) program assessment and adjustment

Accepted Answer

D

Question 4

Which is true with regard to internships?
A) They are almost always unpaid, or paid at a maximum of $5 per hour
B) They are not usually recommended for graduation.
C) They provide managerial experience for undergraduates.
D) There is a strong correlation between paid internships and starting salaries.

Accepted Answer

Studies have shown that there is a positive correlation between paid internships and starting salaries. Unpaid or low-paid internships do not necessarily lead to higher salaries in the future. Option A is incorrect as some internships may be paid at a higher rate. Option B is also not true as internships are often recommended to gain practical experience before graduation. Option C may be true for some internships but is not a generalization for all types of internships.

Question 5

Which of the following is accurate with regard to the relationship between public relations and advertising?
A) Advertising is usually more costly.
B) Advertising is usually seen as more credible than public relations.
C) Advertising is more focused on internal audiences than public relations.
D) Public relations is narrower in scope.

Accepted Answer

Advertising is usually more costly than public relations because it involves paying for media placements or creating advertisements, whereas public relations often involves earned media coverage or building relationships with media outlets.

Note: None of the other answer choices are accurate. Advertising is often seen as less credible than public relations because it is paid for and lacks the third-party endorsement of media coverage. Public relations is typically focused on external audiences, such as customers and the media, rather than internal audiences. Finally, public relations can be broader in scope than advertising, as it can encompass media relations, crisis management, community relations, and more.

Question 6

What is brand journalism?
A) Journalism focused on a particular brand
B) A kind of content marketing in which paid media plays a minor role
C) A scenario where journalists are paid to write about a product
D) A practice that is frowned upon by public relations practitioners.

Accepted Answer

Brand journalism is a type of content marketing that emphasizes storytelling and journalistic techniques. It involves creating and distributing valuable, informative, and engaging content that reflects the brand's identity and values while staying true to journalistic standards of integrity and independence. Unlike traditional advertising or PR, brand journalism relies on earned media and organic audience engagement rather than paid placements.

Question 7

Which of the following terms is generally associated within the accepted definitions of public relations?
A) promotion
B) management
C) profitability
D) mutually beneficial outcomes

Accepted Answer

The answer of Which of the following terms is generally...

Question 8

The advancement of public relations as a profession includes changing the long-standing (and incorrect)idea that public relations practitioners for organizations are:
A) event planners.
B) human resource managers.
C) news release writers.
D) journalists in residence.

Accepted Answer

The best choice is D because it highlights the misconception that public relations practitioners are journalists in residence, which is no longer accurate. While writing news releases and other forms of media relations is still an important part of the job, public relations practitioners now also engage in strategic communication planning, developing relationships with stakeholders, crisis management, reputation management, and more. The advancement of public relations as a profession has led to an increase in the diversity and complexity of roles and responsibilities, which are not limited to event planning or human resource management.

Question 9

According to a 2013 report,the median annual salary for recent graduates in public relations was
A) $22,000.
B) $25,000.
C) $33,000.
D) $35,000.

Accepted Answer

According to the 2013 report, the median annual salary for recent graduates in public relations was $33,000.

Question 10

IMC stands for:
A) Image Making Consulting
B) Integrated Marketing Communications
C) Imagining, Making Change
D) Ideas, Methods and Communication

Accepted Answer

IMC stands for Integrated Marketing Communications, which is a marketing approach that combines various communication tools and channels to promote a consistent message and brand image to target consumers. IMC integrates advertising, sales promotions, public relations, direct marketing, and personal selling to maximize the impact and effectiveness of marketing communications. Options A, C, and D are not relevant to the marketing field or IMC concept.

Question 11

Which is an essential ability for a public relations practitioner?
A) expertise in social media
B) database management
C) networking
D) a good work-life balance

Accepted Answer

The answer of Which is an essential ability for a...

Question 12

What word(s)best defines public relations in the 21ˢᵗ century?
A) strategic
B) mutually beneficial
C) tactical
D) image building

Accepted Answer

Public relations in the 21st century is best defined as strategic because it involves planning and executing communication strategies to achieve specific goals.

Question 13

Public relations is a worldwide industry.While it is most developed in the U.S.,what country is considered the "new frontier" for public relations?
A) Japan.
B) United States.
C) South Africa.
D) China.

Accepted Answer

China is considered the "new frontier" for public relations due to its growing economy, increased access to communication technology, and a shift towards consumerism. As Chinese companies expand globally, there is a growing demand for effective communication strategies and reputation management, making public relations a crucial industry in China.

Question 14

Which of the following is the first element of the public relations process?
A) evaluation
B) communication
C) research
D) action

Accepted Answer

Research is the first and most important element of the public relations process. Without research, PR professionals cannot gather information about their target audience or develop effective strategies to meet their needs. Research helps PR professionals to understand their audience, develop messaging that resonates with them, and identify the best channels to reach them.

Question 15

The RACE acronym was articulated by
A) Edward Bernays.
B) John Marston.
C) Ivy Lee.
D) Walter Lindemann.

Accepted Answer

John Marston is credited with articulating the RACE acronym, which stands for Research, Action, Communication, and Evaluation, in the field of public relations.

Question 16

Employers usually require what thing in order for a paid internship position?
A) that the student be a good typist
B) that the student be able to perform administrative tasks
C) that the student be at least a college junior
D) a cover letter

Accepted Answer

Employers usually require that the student be at least a college junior for a paid internship position, as they prefer candidates with some level of academic experience and knowledge. A good typist or ability to perform administrative tasks may be preferred for certain positions but are not a requirement for all paid internships. A cover letter may also be needed, but it is not a universal requirement for all paid internships.

Question 17

A publicist would most likely be considered an "honorable" term in
A) entertainment/celebrity business.
B) nonprofit organizations.
C) agency business.
D) corporate America.

Accepted Answer

A publicist is commonly associated with the entertainment/celebrity business and is viewed as an important part of managing a celebrity's image and career. They work to generate positive media coverage and manage publicity campaigns for their clients. While publicists can also work in other industries, they are primarily known for their work in entertainment.

Question 18

Skills in public relations are:
A) mostly people skills
B) mostly knowledge of media tracking methods
C) dependent on the specific job
D) the same regardless of the job

Accepted Answer

Skills in public relations can vary significantly depending on the specific job role, as different positions may require different combinations of people skills, media knowledge, and other competencies.

Question 19

The highest paid public relations professionals usually work for:
A) agencies.
B) not-for-profits
C) corporations.
D) themselves

Accepted Answer

The highest paid public relations professionals usually work for corporations, as they have larger budgets and a greater need for effective communication and reputation management. While agencies and self-employed PR professionals may earn high salaries, corporate PR positions tend to offer the highest salaries and benefits packages. Not-for-profits typically have smaller budgets and may not be able to offer the same level of compensation.

Question 20

Which best describes the relationship between public relations and marketing?
A) Marketing professionals generally speak of customers and consumers, while public relations practitioners tend to focus on publics, audiences, and stakeholders.
B) Marketing professionals are seen as subservient to more seasoned public relations practitioners.
C) Marketing professionals aren't generally concerned with stakeholders.
D) Neither is concerned with advertising initiatives.

Accepted Answer

Public relations and marketing are two different but related fields. While marketing focuses on promoting and selling products or services to customers and consumers, public relations focuses on building relationships with various stakeholders, including the media, employees, investors, and government officials. As a result, marketing professionals tend to speak of customers and consumers, while public relations practitioners tend to focus on publics, audiences, and stakeholders.

Quiz 1: What Is Public Relations

Edward Bernays coined the word "spin" in public relations.

What is the going rate for paid interns at reputable national and international companies?

Which of the following makes public relations a cyclical process?

Which is true with regard to internships?

Which of the following is accurate with regard to the relationship between public relations and advertising?

What is brand journalism?

Which of the following terms is generally associated within the accepted definitions of public relations?

The advancement of public relations as a profession includes changing the long-standing (and incorrect) idea that public relations practitioners for organizations are:

According to a 2013 report,the median annual salary for recent graduates in public relations was

IMC stands for:

Which is an essential ability for a public relations practitioner?

What word(s) best defines public relations in the 21ˢᵗ century?

Public relations is a worldwide industry.While it is most developed in the U.S.,what country is considered the "new frontier" for public relations?

Which of the following is the first element of the public relations process?

The RACE acronym was articulated by

Employers usually require what thing in order for a paid internship position?

A publicist would most likely be considered an "honorable" term in

Skills in public relations are:

The highest paid public relations professionals usually work for:

Which best describes the relationship between public relations and marketing?