Which of the following is the first element of the public relations process?
A) evaluation
B) communication
C) research
D) action

Question

Quizplus · Accepted Answer

Research is the first and most important element of the public relations process. Without research, PR professionals cannot gather information about their target audience or develop effective strategies to meet their needs. Research helps PR professionals to understand their audience, develop messaging that resonates with them, and identify the best channels to reach them.

Which of the Following Is the First Element of the Public