IMC stands for:
A) Image Making Consulting
B) Integrated Marketing Communications
C) Imagining, Making Change
D) Ideas, Methods and Communication

Question

Quizplus · Accepted Answer

IMC stands for Integrated Marketing Communications, which is a marketing approach that combines various communication tools and channels to promote a consistent message and brand image to target consumers. IMC integrates advertising, sales promotions, public relations, direct marketing, and personal selling to maximize the impact and effectiveness of marketing communications. Options A, C, and D are not relevant to the marketing field or IMC concept.

IMC Stands For