Which of the following is accurate with regard to the relationship between public relations and advertising?
A) Advertising is usually more costly.
B) Advertising is usually seen as more credible than public relations.
C) Advertising is more focused on internal audiences than public relations.
D) Public relations is narrower in scope.

Question

Quizplus · Accepted Answer

Advertising is usually more costly than public relations because it involves paying for media placements or creating advertisements, whereas public relations often involves earned media coverage or building relationships with media outlets.

Note: None of the other answer choices are accurate. Advertising is often seen as less credible than public relations because it is paid for and lacks the third-party endorsement of media coverage. Public relations is typically focused on external audiences, such as customers and the media, rather than internal audiences. Finally, public relations can be broader in scope than advertising, as it can encompass media relations, crisis management, community relations, and more.

Which of the Following Is Accurate with Regard to the Relationship