The advancement of public relations as a profession includes changing the long-standing (and incorrect)idea that public relations practitioners for organizations are:
A) event planners.
B) human resource managers.
C) news release writers.
D) journalists in residence.

Question

Quizplus · Accepted Answer

The best choice is D because it highlights the misconception that public relations practitioners are journalists in residence, which is no longer accurate. While writing news releases and other forms of media relations is still an important part of the job, public relations practitioners now also engage in strategic communication planning, developing relationships with stakeholders, crisis management, reputation management, and more. The advancement of public relations as a profession has led to an increase in the diversity and complexity of roles and responsibilities, which are not limited to event planning or human resource management.

The Advancement of Public Relations as a Profession Includes Changing