The placement of information in a specific message at the beginning, middle, or end of the message impacts the recall of the information and is a basic tenet of what is known as the _____.
A) source effect
B) serial position effect
C) linear regression effect
D) congruency effect

Question

Quizplus · Accepted Answer

The concept being described is the serial position effect, which refers to the effect of the placement of information on recall. This principle holds that information presented at the beginning and end of a message is more easily remembered than information presented in the middle. This is because the beginning of a message sets the stage and creates an initial impression, while the end is where the most important information is often presented. The middle, on the other hand, can be cluttered and often has less impact on recall.

The Placement of Information in a Specific Message at the Beginning