The _____ explicitly focuses on a consumer's attitude toward the behavior of buying rather than the attitude toward an object.
A) behavioral influence approach model
B) balance theory model
C) behavioral intentions model
D) elaboration likelihood model

Question

Quizplus · Accepted Answer

The behavioral intentions model explicitly focuses on a consumer's attitude toward the behavior of buying rather than the attitude toward an object. It assumes that a consumer's intention to perform a behavior is the best predictor of actual behavior.

The _____ Explicitly Focuses on a Consumer's Attitude Toward the Behavior