Roderick wants to purchase a new computer for his daughter. He collects information about the prices and features of the latest models available in the market. He plans to make the actual purchase only after extensively researching and evaluating various models. In the context of the hierarchy of effects, which of the following best describes Roderick's actions?
A) The behavioral influence hierarchy
B) The high-involvement hierarchy
C) The low-involvement hierarchy
D) The experiential hierarchy

Question

Quizplus · Accepted Answer

Roderick's actions suggest that he is following the high-involvement hierarchy of effects. This means that he is highly involved in the purchase process, gathering information, and evaluating various options before making a decision. This is consistent with a high-involvement purchase, such as a computer, where the consumer typically engages in extensive information search, evaluation, and decision-making activities.

Roderick Wants to Purchase a New Computer for His Daughter