Identify a true statement in the context of social judgment theory.
A) Consumers do not compare incoming information to their existing attitudes about a particular object or issue.
B) For a message to fall within the latitude of acceptance, the information presented must be perceived as being far from the original attitude position.
C) Social judgment theory states that human beings do not prefer consistency among their beliefs, attitudes, and behaviors.
D) A message that is perceived as being far away from the original attitude position will fall within the latitude of rejection.

Question

Quizplus · Accepted Answer

Social judgment theory posits that individuals categorize new information into latitudes of acceptance, noncommitment, and rejection based on their pre-existing attitudes. A message perceived as far from one's original attitude is more likely to be rejected, aligning with the latitude of rejection.

Identify a True Statement in the Context of Social Judgment