Which of the following is the formula for predicting attitudes using the attitude-toward-the-object (ATO) model?
A) $A _ { 0 } = \sum _ { i = 1 } ^ { N } \left( b _ { i } \right) + \left( e _ { i } \right)$
B) $A _ { 0 } = \sum _ { i = 1 } ^ { N } \left( b _ { i } \right) \left( e _ { i } \right)$
C) $A _ { 0 } = \sum _ { i = 1 } ^ { N } \left( b _ { i } \right) - \left( e _ { i } \right)$
D) $A _ { 0 } = \sum _ { i = 1 } ^ { N } - \left( b _ { i } \right) \left( e _ { i } \right)$

Question

Quizplus · Accepted Answer

The Attitude-toward-the-Object (ATO) model predicts attitudes by summing the product of beliefs ($b_i$) about the object and the evaluation ($e_i$) of those beliefs. This is accurately represented in option B, where $A_0$ is the attitude toward the object, $b_i$ represents the strength of belief i, and $e_i$ represents the evaluation of belief i.

Which of the Following Is the Formula for Predicting Attitudes A0=∑i=1N(bi)+(ei)A _ { 0 } = \sum _ { i = 1 } ^ { N } \left( b _ { i } \right) + \left( e _ { i } \right)A0​=∑i=1N​(bi​)+(ei​)

Which of the Following Is the Formula for Predicting Attitudes $A _ { 0 } = \sum _ { i = 1 } ^ { N } \left( b _ { i } \right) + \left( e _ { i } \right)$