Which of the following terms refers to specific attempts to change attitudes?
A) Persuasion
B) Positioning
C) Attitude tracking
D) Monitoring

Question

Quizplus · Accepted Answer

Persuasion refers to specific attempts to change attitudes through communication or other means. Positioning refers to how a product or brand is perceived in the mind of consumers, attitude tracking refers to the process of measuring changes in attitudes over time, and monitoring refers to the process of observing and collecting data on consumer behavior.

Which of the Following Terms Refers to Specific Attempts to Change